Ssl certificate
SSL Certificates, (secure socket layer) security is a must have for any
online ecommerce website or any site which that wishes to accept
payments. SSL certificates are a massive benefit to your website and
your visiting customers. Gaining their confidence is very important and
if you wish to be successful online. In this article we will be
highlighting some of a SSL benefits not only to you but to your
customers as well.
If you have an online business such as an online store it is most likely
that you have head or SSL. A SSL is an online security encryption
method used to keep data transferred on your site by your customers
secure.
SSL certificates also give instant security and peace of mind to your
customers as your site will show that it is secure either by displaying a
padlock or a green address bar. We thought we would list some of the
main benefits that come with purchasing a SSL certificate and how it
helps with the protection on your website.
Server authentication
SSL certificates will keep you and your site protected and not just your
customers. To work your website will use something called a server
where all your information and details about your site are kept online
and therefore you will need something called a digital certificate. When
you purchase a SSL certificate you will be provided with a one of these
certificates. Your customers and visitors to your site will then be
able to read them. Digital Certificates are obtained from trusted third
parties known as Certificate Authorities that can guarantee the
encryption of your website. The certificate is proof that the server is
what it says it is and you are who you say you are.
SSL certificates will make it almost impossible for online fraudsters to
pretend to be another server on your website, making your customers
feel safe and want to use your site again.
Private communication
One of the main functions of using SSL protection on your site is that
it makes transaction conversations private. SSL certificates encrypt any
data used on your site, such as credit or debit card numbers, PayPal
details, login details into unreadable pieces of information.
SSL certificates will then add random numbers and digits to that
information making it impossible to determine any details of value. Once
your information has been transformed into a mass of characters, to
enable the recipient of the information to transform it back to a
readable format the website owner will have a encryption key that will
allow them to decode the messages. Fear not if the information does fall
into the wrong hands all the information will be useless.
Customer confidence
Customer confidence is perhaps the main reason why you need to have a
SSL certificate in place on your website. It will allow customers to see
and verify that you are taking the protection of their personal
information seriously. Of course the average Joe shopping online will
notice if a site has a SSL or for that matter what a SSL certificate is!
This is why it is important to show and make a point of placing your
SSL certificate icon on your site. Also another idea to inform your
customers that you are using a SSL to keep your site secure is to place
the information in your site disclaimer or T&C's or take advantage
of a certificate that has a Site Seal you can prominently display.
Customers will also benefit from SSL
When looking for a secure website or online company to spend your hard
earned cash on, it is important for visitors to your site to favour
yours over your competition. Websites with an SSL will protect any of
your customers personal payment information safe and secure. As a
visitor to your site, one of the the key things that will go through
your head is if the site is safe to use and you will want to know that
your personal information is as safe as it can be. By looking out for
the SSL certificate you will know that the site you are using is safe
and the online company you are using is safe and reputable company, and
all your details will be safe and secure.
An SSL certificate will not completely protect you from identity theft.
You have to play your part in being careful where you submit your
information. But. Websites that use SSL significantly reduce the
likelihood of any of your information falling into the wrong hands. It
is important that we all play our part in keeping our details secure,
and being careful where we shop online. Unfortunately today there are
people are out there whose only intent online is to steal your
information.